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Cindy Swanson

EMPOWERED STYLE

This International Women's Day, we have decided to feature some of the women that empower through style.  How Cindy Swanson helps women dress with confidence & own their power 


What inspired you to start creating content around fashion and personal style?


I was a photographer to high school seniors and helping to style them, but also getting asked often about my own style. My grown daughters really encouraged me to take a leap of faith and begin sharing my style online with others. I took the leap because I did feel there was a space for my own type of style for women over 40. Many times women are moms, and busy focusing on their family, kids etc. and then the kids grow up, move on to college etc and then mom realizes she hasn’t shopped for HERSELF in a while and isn’t even sure where to go to shop, or to find inspiration. For instance, what’s in style (but not a fast trend) for women in that age group? Most that follow along, want to be current, minimal modern, not trendy…..but EASY & comfortable!! That’s where I come in, I hope!

How do you think personal style impacts a woman’s confidence and self-expression?   

I honestly know that it does! Because I have lived it! I’ve learned that getting up and getting dressed for the day - even if I had nowhere to be - greatly affected my mood! It was an immediate mood lifter. I’m immediately more productive, more energized. It gives me an instant shift in perspective and subliminally boosts my confidence, no matter what the day has in store. Getting dressed, intentionally, really does have that power….to add a little confidence! It can turn a slow morning into a productive one!


What’s one piece of style advice you always share with your audience? 

To have good, elevated basics and build from there! You don’t need to purchase everything you see me share…just start with good, elevated basics and you can mix and match many of those pieces and then build as you see something you’d really love to have. For instance, a great pair of denim, that fits YOU well, and makes you feel confident. I’d also say a good pair of ecru denim, a good white tee, an oversized cashmere sweater, etc. I’ll add to that advice and say - layering! For instance, layering a long sleeve tee, or button up top,  under a sweater where the collar of the tee or top,  shows…adds depth and texture. As well as adding in great pieces of jewelry!

Can you share a moment when you saw your influence truly empower a woman to embrace her style? 

I’ve had many, actually…from followers who DM me with photos of them in entire outfits that they have purchased from my links and wore to work or a conference and had gotten so many compliments at the event. It’s SO fun to get these messages, that are usually sent with words of how great they felt that day! Or sweet messages from women saying they are happy they found me and that they are getting so much help from following along! Those messages, knowing that it’s helping,  really keep me going! 

What does International Women’s Day mean to you, and how do you hope to inspire women through your work?

It’s a moment to think of, and honor the incredible women who have paved the way before us and to inspire those who are coming next. And as a reminder for women regarding style, it isn’t just about what we wear, it’s about how it makes us feel… and how we make OTHER women feel, by lifting each other up. and supporting each other.